Insights to help you grow your business.
Google Multiple Customer Management (MCM) is a special tool by Google to help publishers gain access to Google AdX demand with the support of a
Let’s agree: Displaying ads is one of the easiest ways to monetize your content, either on websites or mobile. As a publisher, you need to
The mobile game industry is getting more fierce every day, challenging game developers to cost-effectively grow and efficiently monetize their games. With that goal, Unity
As a publisher, it’s a high chance that you have already come across or been using Google Ad Manager (GAM) or Google Ad Manager 360
Beginning January 16, 2024, publishers and developers using Google publisher products will be required to use a Google certified Consent Management Platform (CMP) that integrates
How do game/app companies make money? Either by selling their products or by monetization. Developing games/apps undeniably will cost money, and app monetization is a
