Insights to help you grow your business.
How do game/app companies make money? Either by selling their products or by monetization. Developing games/apps undeniably will cost money, and app monetization is a
Ad mediation is one of the most helpful tools for Publishers to increase ad fill rates and eCPMs while managing their ad network partners all
There’s the common headache when earning advertising revenue through AdMob, that is ad limits. Many mobile app developers find it hard to resolve the problem
In-app advertising has been one of the most popular models of mobile game and app monetization. To excel in IAA and make the most out
Like mobile apps and games, monetization is the primary destination for Publishers. Make their websites work for them, and bring dinner to the table. There
CPM, or cost per mile (or cost per thousand impressions), is an important factor when it comes to running an effective advertising campaign. It measures
